Published on
August 29, 2025

Canada travelers are increasingly looking for Japan, Brazil, France, Philippines, Thailand, and Mexico for their trips in the year 2025. This change in preference indicates travelers are in search of vacations which are not only relaxing but culturally enriching—providing the much needed adventure, breathtaking nature, and a variety of food. Canada travelers are looking for real and unique experiences from their vacations which in turn lets them enjoy the French food, explore the historical sites in Japan, relax on the stunning beaches of Thailand, and dance in the practically tropical Brazil. As the years pass, travelers are trying to make the vacations more purposeful and are trying to explore off the beaten path to heritage-rich locations well blended with nature and mouth watering food, providing unforgettable trips.
Canada is experiencing a significant surge in domestic travel, with trends showing that Canadians are increasingly choosing to explore their own backyard. Recent data from Airbnb reveals that domestic bookings in the first half of 2025 rose by more than 10 percent compared to the same period in 2024, signaling a sustained momentum in local tourism. This trend reflects a growing preference for discovering regional destinations, supporting local economies, and connecting with communities across the country.
This domestic travel upswing is not confined to major cities. In fact, 12 out of 13 provinces and territories reported growth, highlighting that smaller towns and rural regions are reaping the economic benefits of increased visitor traffic. As Canadians venture beyond traditional urban centers, they are fueling tourism in areas that have historically received fewer travelers, contributing to a more balanced distribution of tourism revenue nationwide.
Provinces Leading the Domestic Travel Surge
Several provinces are emerging as key drivers of this domestic travel boom. Newfoundland and Labrador, Prince Edward Island, Quebec, and Saskatchewan saw exceptional growth, with bookings soaring over 20 percent compared to the same period in 2024. This expansion spans both urban and rural communities, indicating that Canadians are seeking diverse experiences—from cultural and historical explorations to outdoor adventures and scenic retreats.
Top Canadian Destinations Drawing Domestic Travelers
From the Atlantic coastline to the Rocky Mountains, Canadians are embracing a variety of travel experiences across the country. Trending destinations for domestic bookings showcase a mix of urban excitement and natural beauty, including:
- West Kelowna, British Columbia
- Regina, Saskatchewan
- Gatineau, Quebec
- Langley, British Columbia
- Whistler, British Columbia
- Canmore, Alberta
- Blue Mountain, Ontario
- Ucluelet, British Columbia
These destinations reflect a wider trend of travelers seeking both adventure and relaxation, whether exploring mountain ranges, serene lakes, or vibrant cultural hubs. The growing popularity of smaller towns also underscores the desire for authentic, less crowded travel experiences that provide economic benefits to local communities.
Canadians Expanding Horizons Internationally
While domestic travel remains strong, Canadians are also showing an increasing appetite for international trips beyond the United States. International travel beyond the US has seen a strong uptick, with bookings rising by almost ten percent compared to the first half of 2024. This trend indicates that Canadians are diversifying their travel plans and exploring new global destinations with rich cultural, natural, and culinary experiences.
Top International Destinations for Canadians in 2025
Some of the most popular international destinations for Canadian travelers in 2025 include:
- Sumida, Japan
- Naniwa Ward, Japan
- Rio de Janeiro, Brazil
- Casablanca, Morocco
- Nakano, Japan
- São Paulo, Brazil
- Yuma, Dominican Republic
- Paris, France
- Los Cabos, Mexico
- Bahia de Banderas, Mexico
These destinations highlight Canadians’ curiosity for diverse experiences, from bustling urban centers and cultural landmarks to coastal escapes and tropical retreats. The growing interest in non-US travel underscores a broader shift toward global exploration and more varied vacation planning.
Canada’s domestic travel boom is reshaping the country’s tourism landscape, demonstrating that travelers are eager to explore both familiar and less-known regions while simultaneously supporting local economies. Provinces such as Newfoundland and Labrador, Prince Edward Island, Quebec, and Saskatchewan are leading this growth, while trending destinations across the country are attracting a broader spectrum of visitors. At the same time, Canadian travelers are expanding their horizons internationally, exploring destinations from Japan to Brazil to Mexico. Together, these trends indicate a vibrant future for both domestic and international tourism, highlighting Canadians’ growing desire for adventure, cultural experiences, and meaningful travel.
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