Hong Kong is eager to get back again its travellers and is now offering 50 percent a million men and women free of charge air tickets to the international fiscal hub so it can catch up with other preferred journey places in the region.
For the duration of the pandemic, the town mainly aligned by itself with mainland China’s “zero-COVID” strategy and has calm its entry policies months slower than rivals such as Singapore, Japan and Taiwan. Even just after it reopened its border with mainland China in January, tourism recovery was sluggish.
On Feb. 2, Chief Executive John Lee introduced a tourism marketing campaign “Hello there Hong Kong,” saying the metropolis will supply 500,000 free of charge air tickets to welcome holidaymakers from all over the environment in what he called “probably the world’s largest welcome ever.”
The campaign is reported to be “unprecedented,” in accordance to a push release by the Hong Kong Tourism Board, and the city will host above 250 occasions and festivals over this 12 months to entice travelers and showcase its “dynamic and various attractiveness of the town.” Travelers will also get use vouchers to assist them encounter the Asian town.
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Read through under to discover additional about the “Good day Hong Kong” marketing campaign.
Why is Hong Kong offering absent absolutely free air tickets?
The metropolis is making the big assertion to entice back again its visitors soon after its strict COVID-19 limits held most readers away, and its tourism industry – an critical component of its economy – took a major strike.
In the previous number of months, the town finally dropped its mandatory resort quarantine rule and PCR exams for incoming tourists, ensuing in a slight increase in arrival figures. Still, its 2022 visitor quantities were just 1% of the 2019 degree.
“We hope these who secure the air tickets can provide two or a few a lot more kinfolk and good friends to the city. Even though we are just supplying absent 500,000 air tickets, we imagine this can help provide Hong Kong around 1.5 million guests,” Fred Lam, CEO of Airport Authority Hong Kong, stated.
How does the Howdy Hong Kong free ticket marketing campaign do the job?
For a prospect to get in the campaign, people today can either register on the Hong Kong airport website and verify back for when they are suitable to participate or go specifically to the airlines’ internet websites when qualified. The airlines – Cathay Pacific Airways, Hong Kong Specific and Hong Kong Airways – will distribute the tickets in phases based on the locale of home.
Underneath the campaign, most of the aircraft tickets – worth 2 billion Hong Kong bucks ($255 million) – will be decided through various marketing pursuits, which includes lucky attracts, “buy a single, get just one absolutely free” promotions and video games, according to Lam.
In accordance to the web page, all tickets will be round-excursion overall economy course and “related surcharges, costs and taxes” will continue to be paid out by the winner.
Who is eligible to get cost-free tickets to Hong Kong?
It looks like Asian residents are the very first specific demographic of the marketing campaign, according to the Hong Kong airport site.
It is not going to be right up until Could that these living exterior of Asia can utilize.
When does the campaign commence?
The campaign will commence on March 1 for those in Southeast Asia. Every single month for 6 months, a new sector will become suitable. The correct start dates will be declared.
What are the additional vouchers for visitors?
Visitors are also offered other incentives to aid them love the city, called “Hong Kong Goodies”:
To be qualified for the Hong Kong Goodies voucher, the traveler will have to be in the town for 90 days or less and have a non-Hong Kong cell phone quantity. They can decide on up the voucher at one particular of the 4 Hong Kong Tourism Board Customer Centres.
Contributing: The Linked Press